At its peak Associated Motor Cycle (AMC), the proprietor of AJS and Matchless (among others) was making 96 motorcycles a day, with 1500 people employed. By any standards, that’s a big player in the industry.
Though AMC did of course include other names – James, Francis-Barnett and for a time the likes of Norton and Sunbeam – it is AJS and Matchless which first come to mind when ‘AMC’ is mentioned to most enthusiasts.
This 4th book in the Scrapbook Series marks another of the giants in motorcyclehistory. Using images from the Mortons Archive – home of over 4 million motorcycle images dating back to the very beginnings of motorcycle use.
This latest book is a must-have for AJS and Matchless fans, with never before published imagery alongside a dateline of the AMC company.